Since 1998
Founder-Geoff Rip
I help managers and non-financial specialists grow their financial intelligence, so they can speak the language of money and make smarter decisions that boost the bottom line.
My passion for simplifying finance began when I realised how empowering financial knowledge could be—and how much untapped potential there was in sharing it. Since then, I’ve developed tools, conceptual models, and training programs that have equipped thousands of professionals with the financial insights they need to excel.
I’ve partnered with companies in industries from retail to engineering, delivering over 600 courses (I stopped counting after that!). Each program is designed to be practical, engaging, and easy to apply—earning consistent praise for making complex topics clear and actionable.
I hold a Bachelor of Business Science (Hons) with majors in Psychology and Business Science, as well as an Executive MBA. I’m living proof that finance can be exciting—and even fun!
Let’s chat: If you’re considering a customised in-company program, we can schedule a virtual exploratory session. You set the agenda, and I’ll show how we can make finance work for your team.
What I'm passionate about
My first business partner used to say that the secret to our success was “simplify, simplify, simplify.” These days my guiding principle is to make the financial aspects of business easy to learn, easy to recall, and easy to apply. I am happy to say that my programs have a successful track record and consistently receive positive feedback for being engaging and effective.
At the heart of my work lies a commitment to providing innovative, practical, and user-friendly learning solutions, empowering individuals and organisations to achieve excellence in their respective fields.
Who I work with
I am committed to empowering individuals with the financial skills and knowledge they need to make confident, informed decisions. By simplifying complex financial concepts, I provide clarity and practicality, ensuring accessibility for all. Collaboration is at the heart of my approach, as I work closely with participants to address their unique challenges. I uphold excellence in delivering high-quality training and resources that drive real results while maintaining integrity through honesty and transparency in all my interactions. Dedicated to fostering growth, I aim to enhance financial intelligence, enabling individuals and organizations to achieve sustainable success.
My personal mantra
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
My professional qualification
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
Absolutely superb. Excellent content and facilitator. Makes financials understandable and will be of great value at work and future.
Very entertaining and competent presentation on a usually dry subject. Will be useful both at my work and private life.
Geoff’s approach and outlook on finance combined with his vast experience culminated in a presentation delivered at all levels. Excellent.